Kate Spade was created because founding partners, Kate Brosnahan Spade and Andy Spade, identified a void in the accessories market. The notion was to develop a well-edited line of fashionable, but not "trendy" handbags. By designing styles that will be as relevant tomorrow as they are today, Kate Spade has established itself as a modern classic. The bags consistently maintain a high level of quality at a palatable price. The company continues to draw inspiration from famous classics like the harris tweed jacket, the Belgian loafer, the poplin trench coat, and the oxford cloth shirt. The design inspiration is complemented by a company culture that places great value on a genuine and gracious manner in all relationships and communications.